Content area

Abstract

Vibram(R) is recognized worldwide as the leader in high performance soles for outdoor, recreational, work and fashion footwear and is relied on by the world' s greatest climbers and athletes. In 2006, Vibram introduced its first finished product: Vibram FiveFingers(R), a revolutionary and patented glove-styled shoe, an unrivaled alternative to conventional footwear. Recognizing the company's pioneering efforts in minimalist footwear, Time magazine named Vibram FiveFingers one of the best inventions of 2007 in the category of health. The company is committed to promoting and confirming the health benefits of near barefoot or natural running and fitness training, and views this as a unique opportunity to help redefine athletic footwear. Vibram(R) soles have set the standard since Vitale Bramani created mountaineering's first rubber lugged sole in the late 1930's. Vibram(R) soles have gone on to conquer Mt. Everest, K2 and a host of the world's tallest peaks.

Details

Title
Vibram(R) Opens Flagship U.S. Retail Store in Boston Saturday, April 14, Boston Marathon Weekend
Publication year
2012
Publication date
Apr 10, 2012
Publisher
Intrado Digital Media Canada Inc.
Source type
Trade Journal
Language of publication
English
ProQuest document ID
992984314
Copyright
Copyright CCNMatthews Apr 10, 2012