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Nude spots highlight simplicity as company tries to grab the attention of youth market
CONSIDERING THE $1.5 billion cellphone marketing blitz expected through the end of the year, Virgin Mobile USA's $15 million ad campaign is modest.
Well, perhaps not.
Virgin's effort showcases a half-dozen actors individually describing the vulnerability one feels in making a gift choice. As they make their presentations, their only "clothing" is a small box containing the Virgin Mobile cell phone.
The campaign, from Publicis Groupe's Fallon, New York, shot by director Tony Kaye, and themed "The gift with nothing to hide," is intended to underscore the simplicity of Virgin Mobile service. While...