Content area
Full Text
The much awaited GSM launch from Virgin Mobile is now over. Virgin Mobile has kicked off its GSM service from five Southern circles-Andhra Pradesh, Tamil Nadu, Chennai, Karnataka and Kerala. Virgin, unsurprisingly, continues to bet on the "youth" quotient. So the punch goes quite in line with the focus, "Doston ka network".
No wonder, the company has pulled in bollywood youth icons, Ranbir Kapoor and Genelia D'Souza to endorse the brand.
M.A. Madhusudan, Chief Executive Officer, Virgin Mobile India stresses on the its positioning saying as it's the only mobile service brand designed for youth, all the offerings encapsulate...