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Remember Volkswagen's Fahrvergnügen campaign? Translated, it means "driving with zeal." Today, the automaker insists that the same sense of excitement happens in the showroom, and has invested with zeal to make it happen. "We want our new showrooms to be a thrill for buyers and places of exquisite comfort," said Frank Maguire, sales and marketing VP for Volkswagen of America.
One auto dealership in York, PA, took the "exquisite comfort" directive seriously. A vast Watts Radiant heat system provides comfort for buyers and employees alike. The system extends from the work bays into sidewalks and entryways. And for the ultimate in fuel efficiency - even better than a VW Passat - they get the heat at no cost by burning used motor oils and hydraulic fluid.
York VW's new facility is proudly one of...