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RUSSELL SIMMONS. Keith Clinkscales. Magic Johnson. These are some of the individuals who've helped Barry Wade hone his marketing skills, and now Mr. Wade has joined Mr. Johnson and veteran adman Jordan Zimmerman at new multicultural agency ZMagic.
ZMagic is the result of an informal meeting between Earvin "Magic" Johnson, the former NBA great who now runs Magic Johnson Enterprises, and Mr. Zimmerman, founder and chairman of Zimmerman & Partners, the Omnicom Group agency that recently picked up the $75 million Six Flags account.
"There were so many similarities [that] we were finishing each other's sentences," Mr. Zimmerman said of that meeting with Mr. Johnson. "Magic has always wanted to enter into the advertising world."
"It's incredible to put people together in a room and introduce them, and see what can happen, whether it's just a conversation or it's a real business," said Mr. Wade, ZMagic's chief operating officer. ZMagic, like Zimmerman &...