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Having safely established itself as the world's No. I retailer, Wal-Mart is targeting another sector for conquest: media. The Bentonville, Ark.based company has completed a storewide rollout of in-store broadcasting network PRN to all 2,600-plus U.S. Wal-Mart and Supercenter locations, as well as Sam's Club locations nationwide.
With more than 90 million shoppers making their way through these stores each week, Wal-Mart's PRN is on-par with traditional TV networks in terms of potential viewers....