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JERICHO, N.Y. -- Shoppers at a new Waldbaum's supermarket in this Long Island suburb are getting a taste of Italy with a branded Italian destination department containing more than 300 imported olives, sauces, condiments and other groceries.
Located at the end of the produce aisle, adjacent to bakery, the 36-foot section contains premium DeLallo-brand packaged goods from George E. DeLallo Co., Jeannette, Pa. Most selections are imported from Italy.
The Jericho unit is the newest addition to Waldbaum's, which operates nearly 80 stores on Long Island and in Brooklyn, Queens and Staten Island. Officials from A&P, Montvale, N.J., Waldbaum's parent, declined to comment.
While other Waldbaum's units have in-aisle DeLallo sections, only this store and another on Staten Island feature DeLallo destination departments, according to Robert Lubic, DeLallo's vice president, sales and marketing.
The section is anchored by two perpendicular rows of black Metro shelves containing dedicated category sections, including olive oil, vinegar and tomatoes.
Besides the gondolas are four floor displays, one of which is merchandised on a replica of...