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DIGITAL
Walmart has launched a betatest platform designed to simplify the process for consumers to get access to digital versions of packaged-media purchases.
Dubbed "InstaWatch," the platform enables a consumer of a DVD or Blu-ray Disc movie purchased at Walmart to scan the store receipt through a special "SavingsCatcher" app on a mobile phone to access (or watch) the digital file on Vudu.com.
While much of the industry is increasingly focused on electronic sellthrough...