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Frequent-flyer miles are sole program reward
NY AIRLINE. Any flight. Any time." That's the promise Salt Lake City-based WebMiles makes to consumers in its first marketing campaign that launches today.
The latest entrant in the online loyalty program market offerslike the bulk of competitors-airline miles to consumers for participating in the program and buying products through its partners.
But unlike other programs, airline travel is all that WebMiles gives as a reward, whether it's $ioo off a ticket to Dublin on Aer Lingus or a cross-country flight over Christmas on United Airlines.
`"Travel is such a great motivator," said Jennifer Case, VP-marketing at WebMiles. "People are more motivated to earn miles than cash-in points for a T-shirt."
Because WebMiles tickets are purchased via a travel agency, Maritz Travel Co. in Fenton, Mo., and not directly through the airline using frequent-flyer miles, the company has...