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ADVERTISING REVIEWS
HypemakedwlnsActimel
Danone has appointed Hypernaked to handle the digital account for itsActimelbrand.The agency won the business after a competitive pitch that kicked off in March and will be responsible for developingActimel's approach to engaging consumers onlinejollowingits repositioning in January as the "little bottle with a lot inside".The repositioning included a newTV ad created by Actimel's advertising agency, Rainey Kelly Campbell Roalfe/ Y&R,and was followed in-store earlier this month with revamped packaging.
RNIB appoints Arthur London
The Royal National Institute of Blind People has appointed Arthur London to its estimated £1 .5 million advertising account.The agency beat DDB London and MBA in a three-way pitch that was handled by Creati vebrief. St Luke's was the incumbent on the account and had worked with RNIB for eight years but did not repitch for the business. Arthur London will be responsible for refining RNIB's strategy over the next five years as it seeks to build a new brand message and also target beneficiaries, which contribute significantly to the charity.
PEOPLE NEWS
Donnelly joins ASA Council
The Advertising Standards Authority has appointed Roisin Donnelly (pictured) and Alan Bookbinder to its AS A Council, responsible for adjudicating on complaints about ads. Donnelly, the corporate marketing director at Procter & Gamble for the UK and Ireland, and Bookbinder,the ^director of The Sainsbury Family k Charitable Trusts, assume their positions with immediate effect and replace Boots' Elizabeth JFagan and Professor i Garetti Jones, who i have both served their maximum term of six years.
Uda hires Nathan Gaintord
Lida has appointed Nathan Gainford as a managing partner. Gainford joins the agency from DDB, where he oversaw the Virgin Media business before it moved to Barile Bogle Hegarty in December last year. At Lida.Gainford will oversee the £24 million O? direct marketing account, which the agency won in November last year from Archibald Ingall Stretton.
Isobel swoops tor Chris Ridd
Isobel,the independent advertising agency, has appointed Chris Ridd to the newly created role of planning director. Ridd (pictured) will work across the agency's clients,reporting to Steve Hastings, the planningpartner. Ridd joins...