Content area
Full Text
Headnote
Marketing isn't just for large corporations. Libraries adopt techniques that work for them too.
Over the last decade, marketing in America's libraries has become more than a trendy buzzword. It is serious business. We talk about competing in the marketplace; we design merchandising kits to market our collections; and we have learned that our websites are really marketing tools, not just the place where remote visitors can order books from our catalog.
Many public relations practitioners have...