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Argent becomes Insure-shop

ARGENT INSURANCE Group is to rebrand its branches to `insure-- shop'.

Paul Dodds, managing director of Argent, says, "The rebrand programme is an integral part of our strategy for growth. Having made a number of successful acquisitions during the past year, we are focussing on presenting a cohesive brand and image throughout our network."

Argent Insurance Group became part of Cox in February 2000 and has since grown its network from 6 to 18 branches with the acquisition of Apex Insurance, the Tomlinson Group, Broughton Astley and Bourne Swann.

"Insure-shop" derives from the brand launched by Cox last year - insure which benefits from a consumer marketing campaign in the press, TV, mailshots and TV sponsorship.

In addition to cosmetic enhancements, the insure-shops will each be equipped with the new brokersure.co.uk system being launched by Cox.

The first branch to benefit from the rebrand is Melton Mowbray. The rebrand programme will he rolled out to the entire branch network over the next few months.

D&O Winner

WINNING IIB Broker Malcolm Garrett of Sullivan Garrett, Swindon was at a celebratory lunch hosted by the Institute of Insurance Brokers to pick up a prize.

He won a competition which was launched at the beginning of 2000 to promote the IIB's Directors' & Officers' scheme with FirstCity Insurance Brokers, London and The St Paul International. IIB members placing a policy under the scheme were entered into a prize draw to win a L500 holiday voucher and his name was pulled out of the hat

Elizabeh Adams-Reid, IIB technical & marketing executive, said, "The combination of an expert D&O broker, FirstCity Insurance Brokers, a solid underwriter, The St. Paul and a helpful, supportive broker pack, gives member that extra help in gaining premium income in a still, untapped market. Many Directors and Officers in every industry simply do not realise that they could be held personally accountable to their shareholders, customers and employees to nam a few, for their actions as directors or officers of their company."

Pictured, left to right, are Sue Williams, account executive, FirstCity Insurance Brokers; Malcolm Garrett, partner of Sullivan Garrett; Elizabeth Adams-Reid, IIB technical and marketing executive; and Ian Shaw, associate director, FirstCity Insurance Brokers.

3 Arrows joins ABI Scheme

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