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How Harrison Troughton Wunderman went from winning awards and business to losing almost the lot. By Kate Nettleton
When HTP Brand Response, the brainchild of Steve Harrison, Tim Patten and Martin Troughton, executed its reverse takeover of the WPP-owned Imperic back in 2001, the agency promptly re-branded as Harrison Troughton Wunderman. In doing so, it managed to achieve the seemingly impossible: a fusion of creative business nous with a corporate network culture.
With an awards cupboard the size of Imelda Marcos' shoe closet, the agency quickly became the creative benchmark for the rest of the Wunderman network.
But now that prosperity seems a distant memory. With the news that HTW is being rolled into Wunderman Automotive and rebranded as Wunderman, the agency has not only lost its name, its founding partners and its chief executive, it...