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Magicians are ace communicators, adept at visual spin. Everything they tell you is wrong, yet you are enthralled anyway. In business, we may not aspire to trick our audience but, insists Nick Fit/.herbert, a coach who applies 'The Rules of Magic' to business, an understanding of the magician's art is invaluable to anyone wanting to be a persuasive communicator.
Take a classic trick. The magician pulls out a pack of cards. You glimpse the five of spades at the...