Content area
Full Text
LIVE OAK, Texas-Randolph-Brooks FCU considers itself the Southwest Airlines of financial institutions.
With banks charging for debit cards and local FIs cutting back on debit rewards, according to RBFCU, the $4.5-billion credit union recently increased its debit rewards and saw new membership nearly double and debit transaction volume increase by 17%.
"It's a lot like what Southwest Airlines is doing with its Bags Fly Free campaign. We are holding the line on our debit rewards and even giving a little extra," said Sonya McDonald, SVP-planning and market development. "The promotion opened consumers' eyes to the value of the credit union and we had our strongest quarter ever, and that has continued in the new year."
McDonald admitted that...