Content area
Full Text
Headnote
Campaign Will Trumpet Voice-Activated Internet Car Systems
SAN FRANCISCO-Voice-activated systems maker Wingcast has selected JWT & Tonic to handle creative and media responsibilities on its ad account. Billings were not disclosed.
The company, whose systems enable car drivers to access the Internet, tapped the San Francisco agency after a review that included two undisclosed Southern California shops.
Based in San Diego, Wingcast was formed in October 2000 as a joint venture between Ford Motor Co. and Qualcomm. Its systems will be available in Ford and Nissan vehicles as early as this year.
JWT & Tonic's new-business director, Vikki Garrod, said the...