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Sibling owners invest with the long-term in mind
IN A RAPIDLY-changing industry, it's comforting to have a manufacturing partner committed to a longterm future.
Wise Business Forms, Alpharetta, Ga., celebrates its 30th anniversary this year, and owners Bill and Jeff Prettyman are determined that the business will be around to celebrate another 30 years-or more.
"What makes Wise different is the unique willingness of my brother, Jeff, and I, as owners, to invest in the long-term future of our industry," said CEO Bill Prettyman.
For example, Wise built a new 80,000-sq.-ft. state-of-the-art manufacturing plant, added a new corporate support and technology development facility and is designing a new information system to cut costs and increase services.
"We are reinvesting 100 percent of the profits back into the company for enhanced customer services, advanced technology, new products and innovative services," Bill Prettyman said. "This is our commitment to the industry."
The $38 million manufacturer has increased business in its traditional product lines of unit sets, continuous and cut sheets by offering customized solutions. Wise recently added five-color and additional four-color capacity plus additional cut sheet capability on 11" and 14" sizes, and plans to add new short-run cut sheet equipment this year.
Less well-known are Wise's competitively-priced, high-quality short-run checks and its capability for printing on unique papers such as pressure sensitive, Tyvek and other plastic papers. More heavily promoted is its NextWave division for digital short-run color, which has grown steadily and is poised for explosive growth.
"We have more capabilities than any other short- to medium-run manufacturer in the U.S.," Bill Prettyman said.
Meeting Demand
The manufacturer's philosophy has always centered on products with the highest...