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Aldi and Lidl are back to winning ways: stealing share for the rst time since the outbreak of the pandemic, according to the latest Kantar gures.
It's not hard to see why. As well as opening more stores, reliance on online has diminished. As restrictions are reduced, shop frequency is increasing again, and the average number of items has fallen from 14 last year to 11.7, so closer to the 9.9-item norm. And credit to the discounters. As well as grocery online delivery, click & collect, and app-based loyalty card programmes (three...