Content area
Full Text
Diesel | SFWXXX
Credits
Project SFW XXX
Client Diesel
Brief n/a
Creative agency The Viral Factory
Writer n/a
Media agency n/a
Art director n/a
Production company The Viral Factory
Director Keith Schofield
Editor Rob Hill
Post-production Tracey Khan, Unit Post Production
Audio post-production Unit Post Production
Exposure Break.com and other seeding sites
The lowdown
In order to create a buzz around the celebration of its 30th birthday, Diesel, true to form, has cooked up a saucy viral.
The SFW XXX viral is a play on the acronym NSFW (Not Safe for Work) , which is how porn and other dodgy material is tagged on the internet.
The ad uses clips from 80s porn films but cunningly censors them by using hand-animation and CGI effects to cover up the rude bits. This censorship takes various humorous forms, including shaking maracas, playing the harmonica and eating a banana.
You have to see it to believe it, though. Check it out at: www.brandrepublic.com/campaign/diesel.
Philips | Intimate Massagers
Credits
Project Intimate Massagers
Clients Gary Raucher, head of integrated marketing communications; Lian Vergeer-Langens, director, integrated marketing communications, Philips
Brief Launch the Philips Intimate Massagers
Creative agency DDB London
Writers Matt Lee, Pete Heyes
Art director Grant Parker
Photographer Giles Revell
Media agency Carat