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With WPP Group PLC and Taylor Nelson Sofres PLC unable to reach any kind of agreement on their own, they have few other options left. They must put their fates in the hands of TNS shareholders.
WPP will be hoping to win shareholder favor for its unsolicited takeover offer, wooing stockholders with the heft of its per-share bid. TNS, meanwhile, will be seeking to convince shareholders of the potential value of a merger with GfK AG, a deal...