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RPC Group
RPC Bramlage developed a new packaging concept for skin care products designed by Yves Rocher. The new "skin care sticks" are based on the familiar deodorant stick pack, but instead provide a fast and convenient way to apply skin care products. Two versions are currently available-Prevention Soleil and Patch System. The 75 ml screw-up stick is injection molded in polypropylene and labeled front and back by RPC. The cap is color coded for different products and features a frosted finish embossed with the Yves Rocher logo. +49 (0)4442-8810, [email protected]
GPA meeting
The Global Packaging Alliance (GPA) held its annual meeting in China in January. The much anticipated yearly event is a chance to discuss strategies and goals while providing an opportunity for alliance members to evaluate potential partners in the Asian market. Among the many initiatives discussed were maintaining a competitive edge in a shrinking marketplace, benchmarking productivity measures and developing an aggressive marketing campaign to raise the awareness of the GPA.
Brand News
Rexam Dispensing Systems produced the pump components that enhance the appearance of Elizabeth Arden's new ardenbeauty fragrance for women. The company's crimp low profile pump comes with an actuator anodized in a special gold matte finish to match the collar of the tall, slim rectangular bottle.
Risdon-AMS produced packages for Avon's Sparklin' Lash mascara and In A Whirl Spirale lip gloss. Both feature a clear bottle molded in PVC. The mascara is hot stamped in black with the brand...