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Linkedln serves as a window into your professional capacity. The platform is used by employers to post vacancies and by recruiters to identify and approach suitable candidates. So it's worth investing time in your profile to create the right impression.
Duncan Brodie, FCMA, CGMA, a coach, trainer, and speaker at U.K.-based training provider Goals and Achievements, explains how to present your skills and experience to attract opportunities.
USE THE HEADLINE SECTION TO PROMOTE SKILLS
Many Linkedln users dedicate valuable space in the headline area of their profile to describing their employer. Instead, they should focus on promoting their professional skills.
Brodie often coaches people for whom English is a second language. "I encourage them to mention that they are a multilingual accountant," he said. "Those language skills grab the attention of a recruiter and could potentially open up opportunities."
Another aspect to highlight in the headline area is the sectors in which you have experience. "Your headline might read 'Senior management accountant with 20 years' experience in FMCG/telecoms/ public sector,'" Brodie said. "If you've worked internationally, include that, too.
"For members in practice, it's a good idea to mention how you benefit clients. For example, 'supporting SMEs to improve bottom-line profits', or to 'minimize tax liabilities.' Or, if you specialize in cost reduction or finance team transformation, talk about that."
OFFER CLARITY IN THE SUMMARY
In the summary area, give a clear picture of your experience, skills, and management and leadership qualities.
"If you are not in...