A; X Armani Exchange Returns To SoHo With New Flagship

Headnote

BUSINESS

The brand opened its first store in New York in 1991.

MILAN - More than 30 years after A|X Armani Exchange opened its first store in Manhattan in 1991, the brand has returned to SoHo with a new flagship.

Marking the second unit in New York, the 4,951-square-foot space is located at 536 Broadway, between Prince and Spring streets and just one block from the brand's first historic address.

"Returning to SoHo, where the A|X adventure started over 30 years ago, represents the closing of a circle and a new beginning for me," said Giorgio Armani. "The brand's spirit of belonging and focus on the street remain unchanged, as does the idea of creating a dynamic and contemporary shopping experience. Today this means integrating technology and respect for the environment: a theme that is of great importance to all and especially the younger generations."

"The store reflects this mindset and fits seamlessly yet...