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Note: Just as Facebook's social graph connects you to friends and the content you've liked, Yammer says its Enterprise Graph will connect you to colleagues, documents, and data.
Enterprise Social Networks: Must-Have Features Guide(click image for larger view and for slideshow)Yammer's challenge has changed from convincing organizations they ought to have an enterprise social network to convincing them they shouldn't have several.
Yammer, now a division of Microsoft, opened its YamJam user conference Monday with the announcement of an Enterprise Graph model for social application integration, as well as deeper application integration with Microsoft Dynamics CRM and cloud applications including GoodData, WorkSimple, Kudos and Salesforce.com.
"More and more apps are building in social features, but they're all disconnected, so you wind up with a dozen mini-social networks," Yammer co-founder David Sacks said in his keynote presentation. Yammer's goal is "not just how to enable all apps to be social but also to solve this problem of social network sprawl," he said.
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