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Abstract
At Yankee Group, we help our clients succeed by providing the knowledge, tools and support they need to make winning decisions when business opportunities intersect with technology solutions. In business more than 35 years, Yankee Group knows the importance of listening to and understanding the needs of our clients. We deliver value through authoritative, innovative and flexible research products and consulting services. Whether challenges are rooted in planning, executing or optimizing the use of technology, Yankee Group's world-renowned analysts transform market intelligence and practical, real-world experience into valuable decision support. Headquartered in Boston, Yankee Group research and sales staffs are located around the world, including North America, Europe, the Middle East, Africa, Latin America and Asia-Pacific.
The Yankee Group 2005 Canadian Technologically Advanced Family Survey evaluates adoption, buying behaviors and purchasing influencers of households across all demographic segments in Canada to help vendors, carriers, service providers and retailers build strategies to gain a larger share of Canadian consumer spending on technology products and services. Applying proprietary Yankee Group methodology and drawing from a cross-sample of more than 1,100 Canadian households, the survey measures consumer attitudes about products and companies in such areas as internet, voice and telephony services, media and entertainment, online billing and home computing.