Content area

Abstract

With offices in Argentina, Mexico, Australia, Israel, Singapore, Philippines, India and the U.S., Brightcom services businesses, agencies, and online publishers worldwide in meeting their digital marketing needs. Brightcom Media's clients include leading blue chip advertisers including P&G, AETN, Pepsi, BBC, MTV, Nickelodeon, Liomont, Amis, Curadeuda, Pepsi, Turner, Mac (Cosmetics), Western Union, Seat, HBO, and from the publishing side it includes NY Times, My Daily News, Comcast, Microsoft, Clarin, Nickelodeon, Playbuzz, Timeout, among many others. Brightcom serves more than 2 billion impressions every month across the Web.

"Ybrant's re-branding represents our evolution and direction," said Gali Arnon, CEO, Brightcom. "Clients and employees have already gravitated toward us because of our global presence, our people and our programmatic capabilities," said Gali Arnon, CEO, Brightcom. "With the new Brightcom branding, the next logical step in our overall strategic succession, this gives us an umbrella under which we can continue to expand our products in which we accomplish three fundamental areas. First, Brightcom is about making the different assets work together, as a holistic offering. Second, we are putting our technology up front and center. And, third, we want to create an experience of trust and clarity in a complex programmatic world." Arnon continued, "We are so much more than an advertising technology company and our rebranding to Brightcom represents an important step to better communicate our true value proposition."

Details

Title
Ybrant Digital Fuels New Capabilities and Expansion With Rebrand to Brightcom
Publication year
2016
Publication date
May 5, 2016
Publisher
Intrado Digital Media Canada Inc.
Source type
Trade Journal
Language of publication
English
ProQuest document ID
1786779850
Copyright
Copyright Marketwired L.P. May 5, 2016