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Real Networks games portal Zylom is bolstering its new Facebook games hub with micropayments and community features, as it looks to leverage the commercial potential of social gamers for its advertisers.
The hub, which has attracted 122,566 users since launching in February, includes Zylom's top 50 games and has so far attracted brands including Google Chrome, Pizza Hut and Unilever.
In the summer it will be extended to include community features, such as in-game chat,...