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Launching a proven global dairy innovation in Canada
BURNABY, BC, March 11, 2020 /CNW/ - Agrifoods Cooperative (Agrifoods) has entered into an exclusive licensing agreement with The a2 Milk Company (a2MC) for a2 Milk® brand milks in Canada.
a2 Milk® is a registered trademark of, and brand of A1 protein-free milk from a2MC, a global organization with proven success in growing the dairy industries in the markets in which it operates including Australia where it has now achieved over 11% market share. Under the exclusive Canadian a2 Milk® brand license, the A1 protein free milks produced by Canadian dairy farmers and marketed by Agrifoods will be the first and only milk certified as A1 protein free under the a2 Milk® brand in Canada.
"Our partnership with a2MC will help solidify our cooperative's position as an innovative 'disruptor'," says Tim Hofstra, Chair of Agrifoods Cooperative. "In addition, it...