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"Don't Risk It" brings home seven awards including CPRS ACE Creative Campaign of the Year
MISSISSAUGA, ON, June 18, 2024 /CNW/ - The Electrical Safety Authority (ESA) and Proof Strategies have received seven awards from the Canadian Public Relations Society (CPRS), including 2024 ACE Best Creative Campaign, for the outstanding "Don't Risk It" campaign. The campaign raises awareness of the risks of unlicensed electrical work.
ESA engaged Proof Strategies to develop the integrated communications campaign, targeting the most at-risk city centres and populations in Ontario in both English and Punjabi, to educate homeowners on the importance of hiring Licensed Electrical Contractors (LECs) who file an electrical permit. The campaign delivered exceptional reach and positive response, driving a 41 per cent increase in year-over-year usage of ESA's contractor look-up tool. Those who saw the campaign were two times as likely to be familiar with...