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Regional real-estate firm, Emaar Properties, has diversified its operations into the technology sector, with the launch of its fully owned technology subsidiary Sahm Technologies.The move, which represents Emaar's strategy to integrate its diverse business portfolio, comes soon after the launch of its fully owned banking subsidiary, Dubai Bank; the property and facilities management company, Emrill; and Amlak, the United Arab Emirates (UAE)'s first and only mortgage company. Mohamed Ali Alabbar, Emaar Properties chairman, said: "The decision to venture into the technology sector was driven by Emaar's core focus of optimizing the investment of group resources, while actively diversifying the source of its revenues and creating shareholder value.""Sahm (Arabic word for arrow) Technologies has been created with the purpose of bringing exciting new ideas to technology and communications. The company will offer a range of services-from hi-tech home communications to sophisticated, corporate Information Technology (IT) solutions and consulting," said Alabbar. The new company, which will focus on providing integrated IT, networking and communications solutions to businesses across all sectors, has already implemented the technology platform for Dubai Bank in four months. Additionally, Sahm Technologies is currently in the process of providing advanced communications related, networking services to several real-estate projects of Emaar Properties. Emaar Properties is a Public Joint Stock Company listed on the Dubai Financial Market. Launched in 1997 the company currently has six major real estate projects under development.EMAAR also owns and manages other subsidiaries such as Dubai Bank, which commenced commercial operations on September 22 this year; AMLAK Finance, the UAE's first and only mortgage finance company; and EMRILL, a joint venture with the UK-based Carillion plc, which provides innovative property and facilities management services. - (menareport.com)