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The University of Otago issued the following news release:
Many New Zealand consumers are unaware of the environmental impacts of their meat consumption and this may be influencing our high meat intake, according to a study by the University of Otago.
Researchers Garrett Lentz and Dr Sean Connelly of the University's Department of Geography along with Dr Miranda Mirosa (Consumer Food Science) and Tim Jowett (Mathematics & Statistics) have been investigating the factors that could change attitudes towards eating meat.
They found high costs of meat and potential health benefits to be the most prevalent motivations for reducing meat intake, while environmental concern was one of the weakest incentives.
They believe a lack of connection between meat eating and its associated environmental impacts could potentially explain why it is not a big motivator for consumers.
PhD student Garrett Lentz explains that research into consumer motivations, attitudes, and attachment towards meat is increasingly important as society grapples with the issue of how to...