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Carmel Lagrandeur, Account manager, [email protected]

Café William, a true pioneer in its industry, operates the world's first 100% electric industrial roaster in its new energy-efficient factory

SHERBROOKE, QC, Feb. 19, 2024 /CNW/ - Today marks the grand opening of Café William's new energy-efficient factory, further solidifying its position as the fastest-growing coffee brand among Canada's top ten. Located in Sherbrooke, it operates the world's first 100% electric industrial roaster. From sourcing and grain transportation to roasting and packaging, Café William is diligently upholding its commitment to deliver accessible organic and fair-trade coffee at every stage of production, all the while minimizing its ecological footprint.

A significant investment to act beyond the cup

Café William is achieving a milestone with this new factory. Of the initial $47 million investment, $19 million is allocated towards implementing energy-efficient technologies. Rémi Tremblay, CEO of Café William, stated, "This accomplishment underscores our dedication to innovation and industry excellence. Operating Canada's first electric industrial roaster fills us with immense pride. Earlier this year, our successful demonstration of coffee transportation via cargo sailboat showcased our commitment to sustainability. Today, we mark yet another sustainable initiative in our supply chain aimed at reducing the ecological impact of our coffee."

Café William would like to thank all the partners who made this project possible, including Investissement Québec, Canada Economic Development for Quebec Regions (CED), National Bank of Canada,...

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