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(GlobeNewswire) - The "Traditional Travel Agency - Global Strategic Business Report" has been added to ResearchAndMarkets. com's offering.
The global market for Traditional Travel Agency was valued at US$154. 5 Billion in 2024 and is projected to reach US$182. 7 Billion by 2030, growing at a CAGR of 2. 8% from 2024 to 2030.
This comprehensive report provides an in-depth analysis of market trends, drivers, and forecasts, helping you make informed business decisions. The report includes the most recent global tariff developments and how they impact the Traditional Travel Agency market.
Is There Still a Place for Brick-and-Mortar Travel Agencies in a Digital World?
Despite the rise of online travel booking platforms, traditional travel agencies remain an integral part of the global travel ecosystem, especially for complex itineraries, personalized service, and high-touch customer care. These agencies, characterized by physical storefronts and personal interactions, have carved out a resilient niche by focusing on bespoke travel planning, group tours, corporate travel management, and luxury vacations. While younger, tech-savvy travelers tend to book directly through apps or OTAs, traditional travel agencies still command strong loyalty from older demographics, families, and clients seeking hassle-free, full-service planning.
Moreover, traditional agencies excel in managing multi-leg international journeys, visa processes, travel insurance, and destination-specific expertise. Their deep supplier networks, relationships with airlines, hotels, and tour operators enable them to secure exclusive deals, upgrades, and added-value services that are often unavailable to self-bookers. During disruptions like pandemics, natural disasters, or airline strikes, these agencies provide real-time support and rebooking services, reaffirming their value in an unpredictable global travel landscape.
How Are Traditional Agencies Adapting to the Tech-Driven Traveler?
The survival and gradual evolution of traditional travel agencies can largely be attributed to their strategic integration of technology without abandoning the human touch that defines their core appeal. Many agencies now offer hybrid services - clients may initiate the planning process online but complete it in person or over the phone with an advisor. CRM systems, AI-powered itinerary builders, and dynamic pricing tools...