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BrightRoll, the world s largest provider of digital video advertising solutions, today announced the availability of mobile video real-time bidding (RTB) on the BrightRoll Exchange (BRX). For the first time ever, media buyers can bid on mobile video inventory and access online and mobile content using a single, streamlined RTB platform.
Before the launch of this new BrightRoll offering, access to true mobile video inventory was limited to fixed bid buying industry-wide, preventing media buyers from making decisions about mobile video impressions in real time. Integrating mobile video into the BRX RTB platform enables buyers to bid at the impression level on...