Content area
Full Text
Neustar, Inc., a trusted, neutral provider of real-time information services, today revealed the results of a Marketing Mix Modeling (MMM) study for film releases. The study, commissioned by Twitter, shows the effectiveness of Twitter advertising on movie ticket sales.
The analysis, which gathered nearly four years of paid theatrical data from December 2011 to 2015, revealed that TV campaigns supported by Twitter advertising see a 16 percent increase in return on investment (ROI). Astonishingly, when movie studios add Twitter advertising to their marketing mix, they can expect to...